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Catalog Gift Mail Order
 Guerrilla Marketing Online Weapons: 100 Low-Cost, High-Impact Weapons for Online Profits And... by Jay Conrad Levinson, X By using the 100 strategies in this book, you can take advantage of the Internet's great marketing potential to increase your business opportunities. Guerrilla Marketing guru Jay Conrad Levinson and computer whiz Charles Rubin's straight-talking, no-nonsense guide is especially helpful for small and medium-sized businesses, but it will help any business define, refine, and put its message onto the Net with ease. It includes weapons to streamline your online presence: your e-mail address and signature, company logo, canned messages, stationery, audiovisual aids, storefront, and packaging; weapons to ensure online customer comfort: your electronic order form, delivery speed, payment options, pricing, feedback mechanisms, guarantees, weekly tips, demonstrations, sponsorships, free advice, and electronic gift certificates; and weapons to publicize and advertise your company on the Net: electronic billboards, server links, an electronic catalog, co-marketing and tie-ins, press releases, and press kits.
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Mail-order catalog - A mail-order catalog is a publication containing a list of general merchandise from a company. Companies who publish and operate mail-order catalogs are referred to as catalogers within the industry. Sears Catalog Home - Sears Catalog Homes (sold as Sears Modern Homes) were ready-to-assemble houses which were sold through mail order by Sears Roebuck and Company, a United States retailer. Over 100,000 of these were sold in the country between 1908 and 1940. Harbor Freight Tools - Harbor Freight Tools is a retail company that started in 1968, primarily selling through its mail order catalog, which still exists today. The Camarillo, California-based company offers more than 7,000 varieties of tools on its web site, mail order catalog, and retail stores. Mail order - Mail order is a term which describes the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote method such as through a telephone call.
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